How is Creativity Affected by Directiveness During the Project’s Implementation Phase?
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Nowadays, creativity is crucial to implement for the success of companies. Meanwhile, directivity seems to have a very negative reputation in the first sight. The objective of this paper is to identify and present a situation of creativity during the implementation phase of a project where directivity is used.
This study consists of two phases. The first one is the ambition to create a primary model based on the present theories which are namely creativity, implementation phase and directivity. The second phase then aspires to draw the potential connections with the help of a qualitative study led on five different projects managers. This should help refine the primary model which will also make it easier to understand such complex notion.
Place, publisher, year, edition, pages
2015. , 79 p.
Creativity, Directiveness, Project’s Implementation Phase, Project Management, Management Style
IdentifiersURN: urn:nbn:se:liu:diva-119136ISRN: LIU-IEI-FIL-G--15/01328--SEOAI: oai:DiVA.org:liu-119136DiVA: diva2:819250
Subject / course
Bachelor Thesis in Business Administration (Kandidatuppsats i Företagsekonomi)
Söderberg, Gunilla, Universitetsadjunkt