Change search
ReferencesLink to record
Permanent link

Direct link
Livsmedelsföretagens arbete med CSR och dess påverkan på konsumenters köp av ekologiska produkter
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is mainly on sustainable development according to the University's criteria
Abstract [en]

Title: Food companies' work with CSR and its impact on consumer purchases of organic products

Level: Final assignment for Bachelor Degree in Business Administration

Author: Maria Nilsson and Mikaela Jaredal

Supervisor: Agneta Sundström

Date: June 2015

Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.

Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.

Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising. We have seen that consumers of the food chain that has worked a long time with sustainability are more willing to pay a higher price of organic food than consumers of the food chain with shorter tradition of working with these issues.

Suggestions for future research: Future research could focus on the attitude towards and awareness of organic food of different age groups. It would also be interesting to continue our research but in a larger geographical area and/or include more food chains.

Contribution of the thesis: The contribution of the study is that we show which CSR activities that actually influence consumers of buying organic products.

Place, publisher, year, edition, pages
2015. , 54 p.
Keyword [en]
CSR, CSR communication, organic food, responsible consumers
Keyword [sv]
CSR, CSR-kommunikation, ekologiska produkter, ansvarsfulla konsumenter
National Category
Business Administration
URN: urn:nbn:se:hig:diva-19496Archive number: FE1: 51/2015OAI: diva2:818377
Subject / course
Business administration
Educational program
Business administration
Available from: 2015-06-11 Created: 2015-06-08 Last updated: 2016-01-05Bibliographically approved

Open Access in DiVA

fulltext(907 kB)61 downloads
File information
File name FULLTEXT01.pdfFile size 907 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Business and Economic Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 61 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 93 hits
ReferencesLink to record
Permanent link

Direct link