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Att engagera användare på Facebook: Uppdateringsrutiner och rekommendationer för Philips Sonicare
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To engage Facebook users : Update routines and recommendations for Philips Sonicare (English)
Abstract [sv]

Denna rapport beskriver arbetet med ett projekt som haft målet att skapa rutiner för Philips Sonicares Facebooksida, för att öka engagemanget hos deras följare. Två fokusgrupper har utförts och med hjälp av dessa och tidigare forskning skapades uppdateringsrutiner för Facebooksidan, dessa följdes sedan i tre veckor. Efter tre veckor sammanställdes resultatet för att se vilka rutiner som fungerat och vilka som kunde uppdateras ytterligare. Resultatet visade att inlägg med underhållande innehåll fick mer engagemang från följarna, inlägg med information hade större räckvidd. Bilder ökade engagemanget, de tidpunkter som var bäst att publicera var mitt på dagen eller tidigt på kvällen.

Abstract [en]

This report describes the process of a project with the sole purpose to create routines that will increase the user engagement for Philips Sonicares Facebook page. Two focus groups were held, with the help of those and previous research, routines could be created for the Facebook page and those were used for three weeks. After this period, the results were compiled to see which routines had worked, and which needed to be updated. The results showed that posts with entertaining content got more engagement from the followers and posts with information got bigger reach. Also, pictures increased engagement, and the best times to publish posts were midday or early evening.

Place, publisher, year, edition, pages
2015. , 43 p.
Keyword [en]
Philips Sonicare, Facebook, user engagement, update routines
Keyword [sv]
Philips Sonicare, Facebook, andvändarengagemang, uppdateringsrutiner
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-27647OAI: oai:DiVA.org:sh-27647DiVA: diva2:817372
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2015-06-08 Created: 2015-06-05 Last updated: 2015-06-08Bibliographically approved

Open Access in DiVA

fulltext(2345 kB)100 downloads
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File name FULLTEXT01.pdfFile size 2345 kBChecksum SHA-512
0c620305bd534eec90ab55bf5c61c07a7d7f9338ac29b252401f8659bda8fb9526b71b303f8168378514ab26086abe6b9e915d94ed7204d9f4d30ba2829ff832
Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf