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Serviced apartments in Sweden: Is there a growth opportunity?
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Serviced Apartments in Sweden – is there a growth opportunity? (English)
Abstract [en]

The common drivers for hotel accommodation are tourism and business travel and hotel demand seem to outstrip supply in many places. More than 50 % of visitors to Sweden stay at a traditional hotel but is there room for alternate accommodation like serviced apartments besides the traditional hotel for people visiting? These are usually referred to as extended stay or long-stay accommodation. The aim of this thesis project is to explore whether there are growth opportunities for serviced apartments in Sweden. A secondary aim of the thesis project is to identify challenges (if any) to this segment and also to identify the major operators of serviced apartments in Sweden. The research has been conducted through literature review, survey and interviews. The findings are that there seem to be growth opportunities particularly in the Stockholm area, even though there are issues that need to be addressed by the industry such as its fragmented nature and to keep up with company traveler programs and policies. The research also found that the major operators in Sweden are small, independent and national.

Efterfrågan på hotellrum drivs framförallt av turist och affärsresenärer och på manga ställen verkar efterfrågan vara större än efterfrågan. Mer än hälften av turisterna som kommer till Sverige bor på ett traditionellt hotell när de kommer på besök och övernattar men finns det utrymme för alternativt boende som lägenheter med självhushållning? Syftet med detta examensarbete är att undersöka huruvida det finns tillväxtmöjligheter för segmentet självhushållda lägenheter (s.k. long-stay) tillhandahållna av operatörer. Syftet är också (om än sekundärt) att identifiera utmaningar för denna bransch samt vilka de största operatörerna är? Information har samlats in via genomgång av befintlig litteratur på ämnet, via enkätundersökning och intervjuer. Slutsatsen är att det verkar finnas tillväxtmöjligheter, framförallt i Stockholm även om branschen står inför flera utmaningar såsom tydlighet med produkten. Operatörerna i Sverige är identifierade som små, fristående och nationella.

Place, publisher, year, edition, pages
2015. , 47 p.
Keyword [en]
Serviced apartments, extended stay, long-stay, tourism, hotel market
National Category
Engineering and Technology
URN: urn:nbn:se:kth:diva-168505Archive number: 364OAI: diva2:817107
Available from: 2015-06-04 Created: 2015-06-04 Last updated: 2015-06-04Bibliographically approved

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