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Användning av film i kampanjer mot alkohol och droger: En undersökning av kampanjer genom historien
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Film as a medium in campaigns against drugs and alcohol : A study of campaigns through history (English)
Abstract [sv]

I denna rapport redogör jag för det praktiska examensarbete jag genomförde under vårterminen 2015. Jag har studerat antidrog och -alkoholkampanjer under 70-80-tal, kampanjen ”Det finns många anledningar att inte testa knark” samt kampanjen ”Langarmytologi” som lanserades våren 2015. Mitt fokus har legat på att undersöka film som medium när det gäller antidrog och -alkoholkampanjer. Varför används just detta medium så ofta? Fungerar skräckpropaganda eller är humor det smartaste tillvägagångssättet? Jag har producerat tre korta filmer i programmen Adobe Premiere Pro samt After Effects där jag visualiserat det jag kommit fram till i mina studier. 

Abstract [en]

In this report, I describe the practical thesis I conducted during the spring semester of 2015. I have studied the anti-drug / alcohol campaigns. I have studied campaigns from the 70-90's as well as the campaign “There are many reasons not to try drugs”, which was produced 2003-2007. I have also followed the campaign ”Langar Mythology”, which was launched in the spring of 2015. My focus has been on examining the film as a medium when it comes to anti-drug / alcohol campaigns. Why are films used so often in anti-drug campaigns? Do scare tactics work or is humor the smartest approach? I have produced three short films in which I visualized what I concluded in my studies.

Place, publisher, year, edition, pages
2015. , 31 p.
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-27640OAI: oai:DiVA.org:sh-27640DiVA: diva2:816827
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2015-06-04 Created: 2015-06-04 Last updated: 2015-06-23Bibliographically approved

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fulltext(13638 kB)142 downloads
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Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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