Eco-Friendliness As A University Choice Factor: A Study Of Swedish Students’ Attraction Towards Linköping University
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this paper is to examine the relationship between eco-friendliness as part of University Social Responsibility (USR) and the impact it has on students and their attraction towards a university. Previous research have so far not investigated on such a connection due to a general focus on the private sector, companies and therefore Corporate Social Responsibility (CSR).
However, the literature is full of workable information, theories and conclusions through the acceptance of a specific model considering students as customers. It makes the assumptions being made within the private sector applicable to the public sector of the higher education. The latter is a driving force for any country’s economy by training and shaping a large number of future professionals and citizens. Yet, so far, barely any association has been made with another growing consideration of our developed economies: eco-friendliness and the protection of the environment.
The present quantitative study seeks to find the existence of a positive impact of the implementation of eco-friendly measures by Linköping University on Swedish students, notably in terms of attractiveness.
Our findings demonstrate that most of LiU Swedish students are attracted towards an eco-friendly university, around 44% of them consider eco-friendliness as a university choice factor and the performance of Linköping University (LiU) in this domain is largely appreciated. Therefore, LiU benefits from a positive public image through its eco-friendly profile. It thus enables and favors attractiveness among Swedish students, even if the latter is seen as improvable, notably through its advertisement since it is thought to be a possible competitive advantage.
Place, publisher, year, edition, pages
2015. , 131 p.
Linköping University, University Social Responsibility, USR, Ecofriendliness, Corporate Social Responsibility, CSR, Public Sector, Attractiveness, Higher Education, Sweden, University choice, Impact
IdentifiersURN: urn:nbn:se:liu:diva-118768ISRN: LIU-IEI-FIL-G--15/01283—SEOAI: oai:DiVA.org:liu-118768DiVA: diva2:816669
Subject / course
Bachelor Thesis in Business Administration (Kandidatuppsats i Företagsekonomi)
2015-06-01, T19, Linköping University, 17:24 (English)
Farhad, Nandita, Ph.D
Söderberg, Gunilla, Universitetsadjunkt