Plain Capital - Where the magic happens: En fallstudie om organisationsidentifikation
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Purpose: The aim of this thesis is to create a greater understanding of organizational identification and the factors influencing this process. The understanding will be obtained by identifying what individuals identify them selves with and why this identification occurs.
Method: The thesis is a case study with an abductive research approach with a focus on organizational identification. Data has been collected with a qualitative focus in interviews and images.
Conclusion: The employees at Plain Capital primarily identify themselves with their profession, the company and their co-workers. The reasons why they identify are mostly because of the feeling of pride and participation. We have discovered a link between a strong group identity and a high organizational identification. We have also drawn attention to that high identification with the profession contributes to a lower identification with the organization.
Place, publisher, year, edition, pages
Organisationsidentifikation, organisationsidentitet, gruppidentitet, stolthet, organisationskultur, delaktighet
IdentifiersURN: urn:nbn:se:lnu:diva-43603OAI: oai:DiVA.org:lnu-43603DiVA: diva2:816478
Subject / course
Business Administration - Organization Leadership
Human Resource Management - Personnel Management and Organisational Development, 180 credits