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Plain Capital - Where the magic happens: En fallstudie om organisationsidentifikation 
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The aim of this thesis is to create a greater understanding of organizational identification and the factors influencing this process. The understanding will be obtained by identifying what individuals identify them selves with and why this identification occurs.

Method: The thesis is a case study with an abductive research approach with a focus on organizational identification. Data has been collected with a qualitative focus in interviews and images.

Conclusion: The employees at Plain Capital primarily identify themselves with their profession, the company and their co-workers. The reasons why they identify are mostly because of the feeling of pride and participation. We have discovered a link between a strong group identity and a high organizational identification. We have also drawn attention to that high identification with the profession contributes to a lower identification with the organization.

Place, publisher, year, edition, pages
2015.
Keyword [sv]
Organisationsidentifikation, organisationsidentitet, gruppidentitet, stolthet, organisationskultur, delaktighet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-43603OAI: oai:DiVA.org:lnu-43603DiVA: diva2:816478
Subject / course
Business Administration - Organization Leadership
Educational program
Human Resource Management - Personnel Management and Organisational Development, 180 credits
Supervisors
Examiners
Available from: 2015-06-17 Created: 2015-06-03 Last updated: 2015-06-17Bibliographically approved

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fulltext(1072 kB)63 downloads
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Joelsson, ElinPalm, LinnéaPetersson, Viktoria
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CiteExportLink to record
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Citation style
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