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Showroom the Future of Online Fashion Retailing 2.0: Enhancing the online shopping experience
University of Borås, Faculty of Textiles, Engineering and Business.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data

Place, publisher, year, edition, pages
2015. , 60 p.
Keyword [en]
showroom, online shopping, return, e-satisfaction, e-trust, e-service quality online purchase decision-making, product evaluation
National Category
Textile, Rubber and Polymeric Materials
URN: urn:nbn:se:hb:diva-159OAI: diva2:815876
Subject / course
Fashion management
Social and Behavioural Science, Law
Available from: 2015-06-04 Created: 2015-06-02 Last updated: 2015-07-07Bibliographically approved

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fulltext(1190 kB)512 downloads
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File name FULLTEXT01.pdfFile size 1190 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Faculty of Textiles, Engineering and Business
Textile, Rubber and Polymeric Materials

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