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10 Years of Evaluation Practice in Media Assistance: Who, When, Why and How?
Nordic Council of Ministers, NORDICOM.
2015 (English)In: Nordicom Review, ISSN 1403-1108, Vol. 36, no Special Issue, 41-56 p.Article in journal (Refereed) Published
Abstract [en]

Evaluating the impact of media assistance is challenging for several reasons. Primary among them is that these kinds of initiatives operate in a complex political, social, and cultural environment. Although there has been increased attention to evaluation of media assistance, with a series of international conferences, funded research projects, and publications ad-dressing this topic, it remains a problematic area of practice. This paper provides a survey of recent media assistance evaluation practices through an analysis of 47 evaluation documents of programs and projects from 2002-2012, identifying trends in methodology choices, and critiquing the quality of the evidence enabled through different evaluation approaches. It finds clear patterns in how, when and by whom evaluations are undertaken, but finds that these practices rarely generate useful, insightful evaluations.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2015. Vol. 36, no Special Issue, 41-56 p.
Keyword [en]
communication for development, communication and social change, evaluation, media assistance, media development, monitoring and evaluation
National Category
Social Sciences
URN: urn:nbn:se:norden:org:diva-3923Local ID: diva2:813467
This issue of the Nordicom Review, edited by Pradip Ninan Thomas, is a result of the boutique conference 'Beyond the Impasse' which was organized by the Centre for Communication and Social Change, University of Queensland in January 2013. The aim was to bring together academics who were involved in pushing the boundaries as it were of communication for social change in terms of theory and methods as they applied to practice.
Available from: 2015-05-22 Created: 2015-05-22 Last updated: 2015-05-22

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