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Long-term Motivation of Generation Y in Project Based Work Environments: A study of how project leaders can cope with motivational challenges concerning the most recent generation in the work force
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: There are often glitches in the leadership when a new generation enters the workforce (Gelbart & Komninos, 2012). As a result, researchers have often been concerned with how to best adapt leadership styles whenever a new generation joins the workforce. As life experience has a positive relationship with motivation, understanding the full view of the most recent generation becomes interesting since it will provide a foundation for motivational leadership (Lahoud, 2006). Finding a long-term motivation for the latest generation in the workforce, generation Y, may be difficult because of their perceived shortsightedness (Martin, 2005). In a project based environment work is done with a continuously changing temporary structure, which includes a fast pace, set time frames and demand for high results (Turner & Simister, 2004). It is pointed out that it is in times of rapid change that leadership takes on greater importance (Van Seters & Field, 1990).

Purpose: The purpose of this study is to investigate how generation Y project leaders can ensure long-term motivation of generation Y associates in a project based work environment. By finding the triggers of long-term motivation of generation Y in project environments in Sweden we aim to contribute to future management and leaders within the project management field. 

Method: In order to fulfill our purpose we used an abductive approach and gathered qualitative data by conducting in-depth interviews. The interview subject was either a project leader or an associate in a project based work environment. All of the interview subjects were working at companies situated in Stockholm, Sweden at the time of the interviews.     

Conclusion: In conducting our research we have identified a set of different motivational factors, both on a day to day basis as well as long-term motivational factors. Some of the factors previously presented by researchers can be found in this study. However, instead of treating them as separate factors, a model for long-term motivation has been created where the relationship between the motivational factors was presented. The great importance of the Swedish context was further identified as a motivational factor existing throughout the long-term motivation model in project work environments.

Place, publisher, year, edition, pages
2015. , 46 p.
National Category
Economics and Business Business Administration
URN: urn:nbn:se:hj:diva-26672ISRN: JU-IHH-FÖA-1-20150023OAI: diva2:813126
Subject / course
IHH, Business Administration
Available from: 2015-06-08 Created: 2015-05-21 Last updated: 2015-06-08Bibliographically approved

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