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Celebrity Endorsement's Impact on Brand Image and Sales: A Case Study on Volvo Cars Sweden
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-26654ISRN: JU-IHH-FÖA-1-20150020OAI: oai:DiVA.org:hj-26654DiVA: diva2:812912
Subject / course
IHH, Business Administration
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Available from: 2015-06-08 Created: 2015-05-20 Last updated: 2015-06-08Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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