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Visuellt typinstrument: en metrologisk studie
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Graphic Design & Illustration.
2014 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]Alternative title
Visual type instrument : a metrological study of typography (English)
Abstract [en]

Visual Type Instrument - VTI, is a tool containing a typeface and a set of geometric calculations that generates numerical data in spreadsheets. The data is determined from the typefaces visual dimensions and is used to calculate leading, type size, margins and format. The aim is to offer, for all of those working with typography and design, a practical way to manage text, image and format in relationship to visual size. Instead of using point measurements, VTI uses a new device called Edo. An Edo is the same as one twelfth of a millimetre. This makes VTI compatible with the metric system and helps us to set text in relation to our own formats which applies namely in millimetres.

   VTI uses logical arithmetic and geometry that is set in an automated process, and many choices that normally postpone the working process can be excluded. Simultaneously VTI is meant to discreetly make the user aware that more settings can be activated in line with the users own development, which makes the creative flow unaffected.

   Using a metrics based on simple fractions, a mnemonic awareness is developed with the user and an understanding of how every detail fits together becomes more obvious. The typography becomes the key to any design choices that follows. The user becomes aware of the visual size, and in a cognitive way stimulated to recreate a font size regardless of the fonts limitations.

Place, publisher, year, edition, pages
2014. , 38 p.
Keyword [en]
Typography, Metrology, metrics, duodecimal, decimal number system, arithmetic, type, font, typography, math, measuring instruments, literature systems, number symbols, software, measurement, historical measures, anthropological measures, geometry, perception
Keyword [sv]
typografi, mätteknik, Metrologi, metrik, duodecimal, decimala talsystemet, aritmetik, typsnitt, teckensnitt, typografi, matematik, mätinstrument, litteratursystem, nummersymboler, programvara, mått, historiska mått, antropologiska mått, geometri, perception
National Category
URN: urn:nbn:se:konstfack:diva-5162OAI: diva2:812789
Educational program
Storytelling (Graphic Design & Illustration, Master)
Fine Art
Available from: 2015-05-20 Created: 2015-05-20 Last updated: 2015-05-20Bibliographically approved

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