Change search
ReferencesLink to record
Permanent link

Direct link
Mumpreneurs: Motivational factors for Swedish mothers to start their own businesses
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The presented master thesis is an exploratory study on the motivational factors of the Swedish Mumpreneurs to start a business.

Providing a nuanced and detailed review of the evolution of the literature on female entrepreneurship, the phenomenon of ‘Mumpreneurship’ is being introduced as a new, internationally widespread concept.

Following a close look at this particular contestable subject, the study shows how different internal and external factors can influence the motivation of the Swedish mothers with small children to enter self-employment.

Purpose: The purpose of this study is to investigate the motivational factors of Swedish female entrepreneurs with children, so-called ‘Mumpreneurs’, to establish a business.

Design/methodology/approach: A small sample of businesses with mothers as founders in the boundaries of Sweden were surveyed, with a prepared interview guide, focusing on the factors of motivation, marital status, children, family and challenges.

Findings: The empirical findings of the study draw conclusions on the basis of 8 in-depth interviews conducted with Swedish Mumpreneurs. The findings of the exploratory research indicate that various internal and external factors motivate Swedish mothers with small children to replace previous employment with entrepreneurial activities. It can be argued from the results of the presented paper, that the need for independence and self-achievement, high levels of stress and lack of job opportunities, flexibility and happiness, are all instrumental in the investigation of the motivational factors.

Research limitations/implications: The study has been conducted using a relatively small sample of women entrepreneurs with children in Sweden. Therefore, the findings are not representative and cannot be generalized for the whole population. The topic of interest would benefit if a research were conducted in a longer time span and replicate in range of different industries in order to further test the results.

Place, publisher, year, edition, pages
Keyword [en]
Mumpreneur, mumpreneurship, female entrepreneurship, children, Sweden
National Category
Economics and Business
URN: urn:nbn:se:hj:diva-26509ISRN: JU-IHH-FÖA-2-20150117OAI: diva2:811340
Subject / course
IHH, Business Administration
Available from: 2015-06-30 Created: 2015-05-11 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(979 kB)241 downloads
File information
File name FULLTEXT01.pdfFile size 979 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Jönköping International Business School
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 241 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 644 hits
ReferencesLink to record
Permanent link

Direct link