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Bankernas framtida kommunikation i sociala medier: En studie av det anseende banken erhåller hos en yngre målgrupp, en yngre målgrupps lojalitet till sin bank samt vilken framtida potential sociala medier utgör för bankernas kommunikation med yngre målgrupper.
Stockholm University, Faculty of Social Sciences, Stockholm Business School. (Institutionen för Reklam och PR)
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013.
Keyword [sv]
bank, banker, sociala medier, framtida kommunikation, PR, anseende, lojalitet, net promoter score
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-116878OAI: oai:DiVA.org:su-116878DiVA: diva2:809345
Supervisors
Available from: 2015-08-05 Created: 2015-05-02 Last updated: 2015-08-05Bibliographically approved

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fulltext(958 kB)110 downloads
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File name FULLTEXT01.pdfFile size 958 kBChecksum SHA-512
ada0c4db03410a4930d5241294097fbd06ac95bafeb0782831816420a2356bf14181f9dc3c8b2dcd40900ad2868791ba43abeba5c237d95aab7490760f7b9345
Type fulltextMimetype application/pdf

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Stockholm Business School
Media and Communications

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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