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Nyinflyttad: En analys av tidningen ”Nyinflyttad” som skickas till alla nya Arvikabor
Mälardalen University, School of Innovation, Design and Engineering.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

This thesis aims to provide Arvika with a deeper insight into what their new residents think about the information they receive. Anyone moving to Arvika gets the magazine “Nyinflyttad/Recently moved in" sent home. The year 2011 Arvika had 1017 new residents, and they all got the same version of the magazine "Nyinflyttad/Recently moved in." A simpler version of the magazine hasn’t been made, although the municipality is aware that it is needed.

The aim of my thesis is to see if the information that Arvika is sending to its new residents in meeting their information needs. 

To get the answer on this question, I have examined data from the target group perspective. Through a focus group and various interviews, I have come up with a design proposal that is informative, clear and easy to read. I also think that my design proposal would benefit a much wider audience.

Place, publisher, year, edition, pages
2012. , 30 p.
Keyword [sv]
Informationsdesign, läsbarhet,  läslighet
National Category
URN: urn:nbn:se:mdh:diva-27917OAI: diva2:808689
External cooperation
Arvika kommun
Available from: 2015-05-08 Created: 2015-04-29 Last updated: 2015-05-08Bibliographically approved

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Abdullahi, Beyar
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