Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The role of industry context for new venture internationalization: Evidence from the medical technology sector
Jönköping University, Jönköping International Business School.
2015 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The medical technology sector consists of numerous small niche markets. Approximately 95% are small and medium sized enterprises, many of which are start-ups that develop technological breakthroughs for the healthcare sector. The competition in this sector is highly global. In addition, firms that originate from countries with small home markets, like Sweden, are therefore often pushed to an early internationalization process while commercializing their product innovations. Although the potential demand for the medical technology innovation is global, institutions such as the regulation and financing of the healthcare sector are nation specific. Little is known about how the combination of specific industry context factors influence the internationalisation process in itself and its subsequent outcomes. The overall research purpose in this thesis is therefore to explore how and why the medical technology context influences new venture internationalization. I use a qualitative research method with two in-depth case studies from the medical technology sector to answer my purpose. My thesis contributes to the international entrepreneurship field in several ways. The overall contribution is to illustrate how our understanding of the internationalization process changes when we study a specific empirical context given certain particularities and distinctive factors. The most distinctive factor is that the medical technology sector is embedded in different socio-political systems across nations where the healthcare sector is a concern of each nation’s internal affairs. This means that each country and even regions within a country has its own distinctive regulative, normative and cultural-cognitive healthcare dimensions that affect both sales patterns and internationalization process. Operating in such abusiness-to-institution context leads to a complex sales process as well as a slow and focused internationalization process. The combination of industry particularities also affects the types of capabilities and networks that are critical during an international new venture’s early development. The results also show that various types of networks are needed besides business and social ones, such as scientific, institutional and opinion creating networks. In addition, the need for more specific financial, scientific and regulative capabilities is paramount to complement the technological, marketing and entrepreneurial capabilities.

Place, publisher, year, edition, pages
Jönköping: Jönköping International Business School, Jönköping University , 2015. , 130 p.
Series
JIBS Dissertation Series, ISSN 1403-0470 ; 104
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-26365ISBN: 978-91-86345-60-0 (print)OAI: oai:DiVA.org:hj-26365DiVA: diva2:806629
Public defence
2015-04-24, B1014, Jönköping International Business School, Jönköping, 10:00 (English)
Opponent
Supervisors
Available from: 2015-05-05 Created: 2015-04-21 Last updated: 2015-05-05Bibliographically approved
List of papers
1. The importance of industry context for new venture internationalisation: A case study from the life sciences
Open this publication in new window or tab >>The importance of industry context for new venture internationalisation: A case study from the life sciences
2013 (English)In: Journal of International Entrepreneurship, ISSN 1570-7385, E-ISSN 1573-7349, Vol. 11, no 4, 297-319 p.Article in journal (Refereed) Published
Abstract [en]

During internationalisation, international new ventures in the life sciences industry face distinct challenges. For example, high product development costs push companies into early internationalisation to increase sales turnover and recover investments. At the same time, financial and managerial resource limitations and the demand to adjust to local regulations render internationalisation difficult. To date, relatively little is known about how different industry contexts influence new venture internationalisation processes. This paper presents an in-depth case study of the internationalisation process of a Swedish new venture from the life sciences industry to fill this gap. The findings outline factors in the industry context that affect the internationalisation process, with specific emphasis on entrepreneurs and their networks, leading to several propositions and a model of life sciences new venture internationalisation.

National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-22751 (URN)10.1007/s10843-013-0116-y (DOI)
Available from: 2013-12-16 Created: 2013-12-16 Last updated: 2017-12-06Bibliographically approved
2. An international new venture’s commercialization of a medical technology innovation: The role of institutional healthcare settings
Open this publication in new window or tab >>An international new venture’s commercialization of a medical technology innovation: The role of institutional healthcare settings
(English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763Article in journal (Refereed) Submitted
Abstract [en]

Purpose: This paper explores how different cross-country institutional healthcare settings affect an international new venture’s selling strategies and internationalization processes when commercializing a medical technology innovation.

Design/methodology/approach: The study is based on a longitudinal indepth case study approach with a comparative healthcare analysis in Sweden, the United Kingdom, Germany and the United States.

Findings: An institutional framework helps elucidate the regulative, normative and cultural-cognitive dimensions in different healthcare settings. National markets differ when operating in a healthcare setting and thus affectboth sales patterns and the internationalization process. In this study, four different sales patterns emerged from the countries’ and even regions’ distinctive institutional differences. This complexity and diversity led to a focused and slow internationalization process, which contradicts the assumption of rapid internationalization proposed in international entrepreneurship literature.

Practical implications: Every nation has its own unique healthcare structure, indicating the importance of choosing markets that facilitate a swift uptake of a specific breakthrough innovation. It is a lengthy, complex and costly process to commercialize a breakthrough innovation in cross-country healthcare settings, especially if new behaviors and routines need to be created.

Originality/value: The paper contributes to international entrepreneurship literature by developing a contextualized internationalization model and by advancing six propositions related to the role of institutional healthcare settings and their impact on international new ventures’ sales patterns and internationalization processes.

Keyword
International new ventures, International entrepreneurship, Process theory of internationalization, Institutional theories, Innovation, Healthcare settings
National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-26361 (URN)
Available from: 2015-04-20 Created: 2015-04-20 Last updated: 2017-12-04
3. The changing role of network ties and critical capabilities in an international new venture’s early development
Open this publication in new window or tab >>The changing role of network ties and critical capabilities in an international new venture’s early development
2017 (English)In: The International Entrepreneurship and Management Journal, ISSN 1554-7191, E-ISSN 1555-1938, Vol. 3, no 1, 113-140 p.Article in journal (Refereed) Published
Abstract [en]

The importance of networks for firm internationalization has been pointed out for several decades. Especially for small and new firms, networks have been found to be an important tool to gain access to resources and to overcome liabilities of newness, smallness and foreignness. Yet, there is a lack of understanding regarding which types of capabilities are developed through networking and how and when networks are used for growth purposes overtime. The aim of this article is to explore how and when the individual key actors’ competence bases and networking activities create, develop and deploy critical capabilities during different phases of an international new venture’s early development. The article is based on a longitudinal, in-depth case study ofa Swedish international new venture from the medical-technology industry. We find that the development process is greatly affected by the key individual actors’ various competences, existing network ties and their leveraging of different indirect ties during the pre-founding, start-up and establishment of production phases. During the commercialization and sales growth phases, however, many new network ties are developed. The heterogeneity of the individual actors’ backgrounds plays an important role during the different developmental phases. We conclude by advancing a number of propositions inrelation to how critical capabilities are created, developed and deployed through networking during different developmental phases.

Place, publisher, year, edition, pages
Springer, 2017
Keyword
Internationalization, Networks, Medical-technology sector, International new venture, Longitudinal study, Capabilities
National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-26362 (URN)10.1007/s11365-016-0398-3 (DOI)000394301700005 ()2-s2.0-84968627105 (Scopus ID)
Funder
Swedish Research Council
Available from: 2015-04-21 Created: 2015-04-21 Last updated: 2017-12-04Bibliographically approved
4. Value co-creation in an integrative network approach: the case of an international new venture in the medical technology sector
Open this publication in new window or tab >>Value co-creation in an integrative network approach: the case of an international new venture in the medical technology sector
(English)In: Article in journal (Refereed) Submitted
Abstract [en]

Purpose – The purpose of this paper is to explore how and why an international new venture co-creates value with different types of network actors during its process of gaining international market acceptance and commercializing a medical technology innovation.

Design/methodology/approach – The study is based on a longitudinal indepth case study approach.

Findings – Five different groupings of actors were identified as playing critical roles in the international new venture’s commercialization process.These groupings were related to the actors’ overall roles and drivers and the ways in which they both give and receive value to each other through different activities and resources. The five groupings are as follows: (1) actors related to improving health; (2) actors related to ensuring healthcare safety; (3) actors related to reducing healthcare costs; (4) actors related to creating opinion and enhancing legitimacy; and (5) actors related to business.

Practical implications – This research reveals the roles of different actors in a healthcare value chain context in which institutional and scientific network actors are specifically important. Moreover, networks that are related to creating positive opinions and legitimacy for the international new venture and its medical technology innovation are also paramount (e.g., media and different non-profit organizations). Finally, business networks are important to achieve competitiveness and to find international distributors.

Originality/value – This study contributes to the international entrepreneurship literature by proposing an extended network model that relates to both non-market-based and market-based networks, including scientific, institutional, opinion creating and business networks.

Keyword
International entrepreneurship, networks, healthcare value chain, innovation, value creation
National Category
Economics and Business
Identifiers
urn:nbn:se:hj:diva-26363 (URN)
Available from: 2015-04-21 Created: 2015-04-21 Last updated: 2015-06-11
5. The process of commercializing a medical technology innovation for an INV through international trade fairs: Combining a network with a practice view
Open this publication in new window or tab >>The process of commercializing a medical technology innovation for an INV through international trade fairs: Combining a network with a practice view
2013 (English)In: Current Issues in International Entrepreneurship / [ed] Hamid Etemad, Tage Koed Madsen, Erik S. Rasmussen, Per Servais, Cheltenham: Edward Elgar Publishing, 2013, 88-112 p.Chapter in book (Refereed)
Abstract [en]

This study combines a network with a practice view to understand the interactions that take place among different actors when commercializing a medical-technology innovation on international congresses/trade fairs. It takes an integrative stance to identify different kinds of networks, both commercial/non-commercial and academic ones which are important in the process of gaining international market acceptance. This study has identified what different types of tools/material are used in trade fair booths with the purpose of underpinning different arguments to various actors. For example, it reveals how crucial it is for the focal firm to have an impact on treatment guidelines and to become a first-hand collaborative actor with key opinion leaders and clinicians. It subsequently becomes important to understand how this is done through the creation of mutual values for the actors and by understanding and defining the incentives for their collaboration. The main findings of this paper illustrate how the different actors, activities and tools/material reinforce each other in order to create mutual value aiming at an international market acceptance for and adoption of the innovation. The study has also established that the focal firm has to think globally when it comes to science, but that there are many different country-specific circumstances to consider when it comes to value creation through the choice of different tools/material and activities. This study contributes to the international entrepreneurship literature by extending the view on internationalization by acknowledging tools and material that are co-created with different actors and through different activities. The study also highlights the need to extend the concept of business networks to uncover further dimensions such as academic and institutional ones in an international context.

Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2013
Keyword
business and management, entrepreneurship, international business
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-26364 (URN)10.4337/9781781953426.00010 (DOI)000332728300005 ()9781781953419 (ISBN)
Available from: 2015-04-21 Created: 2015-04-21 Last updated: 2015-05-05Bibliographically approved

Open Access in DiVA

fulltext(702 kB)400 downloads
File information
File name FULLTEXT01.pdfFile size 702 kBChecksum SHA-512
783eeee274671986748e3aa2cc4dc3c5a1919cbc0d8f5c1be7fa4af976768f05eb9231fff8eedc5d0f898dde5c66b9e80b383f49654f86c0372b3ffdf17be5c8
Type fulltextMimetype application/pdf

By organisation
Jönköping International Business School
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 400 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 909 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf