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Från WOW till OH SHIT!: - En studie om värdeskapande i konsertsammanhang
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. 

Place, publisher, year, edition, pages
2015. , p. 78
Keyword [en]
Value creation, experience room, service landscape, serviscape, sensory experiences, interaction, identity, concerts
Keyword [sv]
Värdeskapande, upplevelserum, servicelandskap, sinnesupplevelser, interaktion, identitet, konserter
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-42698OAI: oai:DiVA.org:lnu-42698DiVA, id: diva2:806226
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Supervisors
Examiners
Available from: 2015-04-20 Created: 2015-04-19 Last updated: 2015-04-20Bibliographically approved

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fulltext(739 kB)194 downloads
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Forozin, AinazLindahl, LinneaPahlm, John
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf