Från WOW till OH SHIT!: - En studie om värdeskapande i konsertsammanhang
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection.
Place, publisher, year, edition, pages
2015. , 78 p.
Value creation, experience room, service landscape, serviscape, sensory experiences, interaction, identity, concerts
Värdeskapande, upplevelserum, servicelandskap, sinnesupplevelser, interaktion, identitet, konserter
IdentifiersURN: urn:nbn:se:lnu:diva-42698OAI: oai:DiVA.org:lnu-42698DiVA: diva2:806226
Subject / course
Business Administration - Marketing
Music & Event Management Programme, 180 credits
Lindström, Åsa, Universitetsadjunkt
Rytting, Leif, Lektor