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Taggad!: Identitetsskapande och självpresentation genom taggning på en svensk dejtingsajt
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study investigates how tagging is being used in a new way when members of a Swedish dating site get to tag themselves in an act of self-presentation with the aim of meeting new people. In the study seven members of the dating site Mazily were interviewed about their self-presentation, tagging and identity formation there. The questions concerned how they formed their own tags, but also how they interpret and use other members' tags in their search for a potential partner.

I have been using queer theories for this study, in order to find out what kind of norms and structures that lie behind and affect the members' behaviour on the website. My study finds that the interviewed members to a high degree reflect about both their own and other members tagging and self-presentations. Although they spend quite some time trying to analyse other people on the website they have a great sense of understanding that a person may give two very different impressions on the site and offline. Another finding is that although tagging is a very free way to present yourself, there still are structures and norms about gender, sexuality and culture that will affect members actions on the dating site.

This is a study in Library and Information Science. 

Place, publisher, year, edition, pages
2015. , 82 p.
Uppsatser inom biblioteks- & informationsvetenskap, ISSN 1650-4267 ; 548
Keyword [en]
queer theory, normativity, user-generated content, identity, online dating
Keyword [sv]
queerteori, heteronormativitet, användargenererat innehåll, identitet, nätdejting
National Category
Information Studies
URN: urn:nbn:se:uu:diva-251462Local ID: 548OAI: diva2:806180
Subject / course
Library and Information Science
Educational program
Master Programme in ALM
Available from: 2015-06-02 Created: 2015-04-18 Last updated: 2016-06-09Bibliographically approved

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