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Kvinnor och män i sportsidorna: En undersökning av sportsidorna i Örnsköldsviks Allehanda och Sportbladet ur ett genusperspektiv
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Women and men in the sports paper : A study of the sports paper in Örnsköldsviks Allehanda and Sportbladet with a gender perspective (English)
Abstract [en]

Our goal with this paper is to see how male and female sport is described through a gender perspective in the newspapers Örnsköldsviks Allehanda and Aftonbladet (Sportbladet).

Is there any difference between male and female sport reporting? Are the different sexes described in a certain way? How are they described? Do men and women get as much space in the sport-pages of the newspapers? And are there any differences or similarities over a ten year period?

To look on some of these factors we have been doing a quantitative- and qualitative analysis of data. The quantitative analysis to show patterns that could be easy to count. For example we looked if the article was about men our women, what sport, whom had written the article and how much space the article were given. This to easy estimate if there was any differences in the sports reporting. After that we studied four articles very carefully, articles that had indicated signs and patterns that we could use to answer our main questions.

According to our study, we can see that women are underrepresented in sports reporting. The survey shows that men often are portrayed after the cultural stereotype where they are portrayed as strong, confident and safe. The women on the other hand get to talk about things that isn’t related to their sports. The survey also showed that when the women got space in the sports pages, it was often because they have won something big, but men got the same amount of space for much smaller successes. We could not find any correlation between the writers sex and which sex he or she was writing about, but over our ten year period we could see that although the female writers at Sportbladet increased the sport reporting of women stood still. In Örnsköldsviks Allehanda on the other hand, the female writers stood still but the reporting increased.

Place, publisher, year, edition, pages
2015. , 52 p.
Keyword [en]
Media content
Keyword [sv]
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-101641OAI: diva2:800941
Educational program
Bachelor Programme in Journalism
Available from: 2015-04-09 Created: 2015-04-08 Last updated: 2015-04-09Bibliographically approved

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Johansson, AdamÅström, Ann
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