Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
”Women will never fight in the UFC”: En kvalitativ innehållsanalys av kvinnlig MMA’s framställning i media
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”Women will never fight in the UFC” : A qualitative content analysis of the depiction of women’s MMA in media (English)
Abstract [en]

”Never!” That was the answer UFC President Dana White gave when asked when women would be seen in the UFC. Two years later the first fight between two women took place and now there’s more than 50 female competitors in the UFC - an organisation that earlier was reserved only for men.

”Women will never fight in the UFC” – A qualitative content analysis of the depiction of women’s MMA in media is a study which focuses on how women’s MMA and Ronda Rousey as an individual athlete are portrayed in american internet based MMA media, with a gender research perspective. This study also investigates how the introduction of the first women’s division in the UFC might have affected the depiction women’s MMA in media.

The theoretical framework consists of gender theory concepts such as gender performativity, the man as norm, sports and masculinity. With this theoretical framework as foundation, a directed content analysis was used as research method. The results of this analysis shows a frequent emphasis on the appearance of female athletes in the material. An attractive woman is preferable, and a muscular and more masculine woman is considered as deviant. Female athletes are constantly in comparison to male athletes, both in a positive sense, when their athleticism or talent is compared, and in a negative sense to downgrade their appearance. It is clear that the man is the starting-point, which the women are compared to.

The material shows that before the introduction of a female division in the UFC there were strong concerns about women entering the organisation - would it be received as a positive or a negative change and thus if it was economically sustainable. After the first women’s fight in the UFC, the appearances of the competitors weren’t referenced as frequently in the material as before, and their performances were highlighted in a much higher degree. Ronda Rousey is portrayed as the most important individual competitor in women’s MMA. She’s got “everything”, both the looks and talent. But to some extent her talent is marginalized. A resistance that may be based in the unfamiliarity of seeing a woman in the spotlight of the MMA-world. 

Place, publisher, year, edition, pages
2015. , 35 p.
Keyword [en]
MMA, Female MMA, WMMA, depiction, Martial arts, Mixed Martial Arts
Keyword [sv]
MMA, Kvinnlig MMA, WMMA, Framställning, Kampsport, Medie och kommunikationsvetenskap
National Category
Social Sciences Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-101633OAI: oai:DiVA.org:umu-101633DiVA: diva2:800833
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2015-04-09 Created: 2015-04-07 Last updated: 2015-04-09Bibliographically approved

Open Access in DiVA

”Women will never fight in the UFC”: En kvalitativ innehållsanalys av kvinnlig MMA’s framställning i media(1992 kB)282 downloads
File information
File name FULLTEXT01.pdfFile size 1992 kBChecksum SHA-512
205103403b9a9142149be5c3d5b07c9428e3e9025230564a7f0ded96adbd786527ddcd77c05307300db6836be4c0927e4dc908288d18b7f9007d46ad2978c054
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Sehlstedt, JohanBrodin, Benjamin
By organisation
Department of culture and media studies
Social SciencesMedia and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 282 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 350 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf