Vem är kvinnan i ELLE?: En kvantitativ studie av hur kvinnan framställs i ELLE Sverige (2013).
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so – in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us. As our instrument in this study we used a quantitative content analysis in the purpose of gathering information from 24 reportages (12 issues of ELLE Sweden 2013) where 27 female celebrities in total were interviewed. According to our final results there is a very clear and typical representation of the woman in ELLE Sweden. Among other things she is a successful, white, western, career woman in the entertainment- or fashion industry who is ”beautiful” with blonde hair, lives in the city and admirers the opposite sex.
Place, publisher, year, edition, pages
2015. , 77 p.
female representation media, Magazines for women
Representation av kvinnor i media, genusrepresentation, kvinnlig framställning i media, könsstereotyper, kvinnoideal, genus och identitet, Amerika, Medier
IdentifiersURN: urn:nbn:se:lnu:diva-41776OAI: oai:DiVA.org:lnu-41776DiVA: diva2:800732
Subject / course
Journalism and Media Production Programme, 180 credits
Ringfjord, Britt-Marie, Universitetsadjunkt
Hamqvist, Sara, Lektor