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Kommunikativ maktförskjutning?: Legitimitetsskapande kommunikation i kölvattnet av ett massmedialt uppmärksammat omhändertagande
2014 (Swedish)Report (Other academic)
Abstract [en]

Citizens are in need of information to form an opinion about how society works. Of the various routes to the knowledge about how the authorities and the society works seems the media as the most important. As a reviewer of the Public power the media plays an important role in a democratic society. When the Police radio was encrypted, there was a shift of power of information to the Police's advantage. The communicative power shift appears also in contemporary media landscape, where technology offers great opportunities for actors to use their own channels to communicate their own image and thereby influencing power over the agenda. Alongside this, the number of communicators is increasing which makes power of resources affects the communicative whole picture. The study is based on a media profile case of the described assault and looks at what can happen strategic communicative at a police department when journalism offers a negative image. Aside from that it also examines questions about the role of authority and of media criticism authorities together with communicative power sharing. The Study is based on theories of power and legitimacy.

The investigated case led the Police to invite local journalists to a practical press conference about a week before the TV-program was aired. During the press briefing the media representatives got to see and try on the police conflict management. One of the journalists who were present is interviewed and gives his view of the press conference. The same day the program was broadcasted the Police went out wide with a wide range of communication activities came to exploit the technology and imagination to the outer limits. The activities are reported in chronological order along with the reader is given a picture of what the media reported regarding the case. Police Authority communications effort was primarily based on their own channels and in this including digital dialog with citizens in real time which is analyzed separately. The Communications manager is interviewed by their own authority, and besides directing criticism against the digging journalists and their working methods, she uses the rhetoric skillfully. The interview is analyzed on the basis of a rhetorical text analysis.

Citizens have the expectation and perception of an organization's operations. This can be contrasted with the organization's actual actions and activities. If these two are far apart a gap of legitimacy appears which ultimately affects confidence in the organization. To bridge the legitimacy gap the organization can use legitimacy -building communication. Legitimacy building communications is a term established through this study. This refers to external communication which has the maintenance of confidence and legitimacy as the main purpose and that is trying to affect the power of the idea. Authorities are to conduct information operations on the basis of objectivity and impartiality. While making authority perspective claims that you see it as their duty to provide the citizen as accurate a picture of something occurred as possible. Jönköping police communications effort could be questionable in some parts. To inform and seek to influence is one thing, but to get to grips with the question of the mass media methods can lead to stretches the bounds of what is acceptable. It is difficult to draw a clear line for it was acceptable in an agency's criticism of the media. Opinions differ greatly and ultimately it is about a matter of opinion and what lies in the eyes of the beholder.

Place, publisher, year, edition, pages
Linnéuniversitetet, Polisutbildningen , 2014. , 90 p.
Linnaeus University studies in policing, 2014:3
National Category
Law and Society
Research subject
Social Sciences, Poliskunskap
URN: urn:nbn:se:lnu:diva-41371OAI: diva2:798230
Available from: 2015-03-26 Created: 2015-03-26 Last updated: 2016-02-18Bibliographically approved

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