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Governance of supplier collaboration in technologically uncertain NPD projects
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Project Innovations and Entrepreneurship. Linköping University, The Institute of Technology. (KITE)ORCID iD: 0000-0002-5427-3560
2015 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Industrial Marketing Management, ISSN 0019-8501, Vol. 49, 116-127 p.Article in journal (Refereed) Published
Abstract [en]

Firms that are searching for new technologies from suppliers through collaborative new product development (NPD) need to devise effective approaches for governing the supplier relationship. Based on in-depth case studies of four collaborative NPD projects, this paper shows that in projects with a high degree of uncertainty (1) firms achieve governance by simultaneously limiting supplier involvement and allowing for high levels of collaboration, (2) transactional and relational governance have distinct roles in achieving limited supplier involvement and establishing high levels of collaboration, and (3) transactional and relational governance are organizationally separated. These findings have implications for the complementary use of relational and transactional governance, as well as for the role of purchasing and R&D in technologically uncertain NPD projects.

Place, publisher, year, edition, pages
Elsevier, 2015. Vol. 49, 116-127 p.
Keyword [en]
New product development; Uncertainty; Governance; Supplier collaboration; Transactional
National Category
Business Administration
URN: urn:nbn:se:liu:diva-114890DOI: 10.1016/j.indmarman.2015.04.006ISI: 000359885500013OAI: diva2:792908
Available from: 2015-03-05 Created: 2015-03-05 Last updated: 2015-09-17

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