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Det avgörande steget för kvalitetsfilmen: En studie av kvalitetsfilmsbegreppet och marknadsföring av film i Sverige
Linnaeus University, Faculty of Arts and Humanities, Department of Film and Literature.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The crucial step for quality film : A study in the concept of quality film and film marketing in Sweden (English)
Abstract [sv]

Denna uppsats har som mål att undersöka begreppet kvalitetsfilm och dess användning med utgångspunkt i marknadsföringskanalerna public relations, marketing management och filmfestivaler i Sverige. Uppsatsen definierar marknadsföring och beskriver hur den kan praktiseras i filmindustrin. Begreppsanalysen av kvalitetsfilm refererar till Pierre Bourdieus sociologiska texter och har en kort historisk genomgång av hur begreppet kvalitetsfilm myntades i Sverige. Sedan följer en genomgång av kvalitetsfilm i förhållande till europeisk konstfilm samt hur begreppet influerat den svenska filmbranschen idag. Uppsatsen innehåller analyser utifrån tre kvalitativa intervjuer med anställda som i någon form arbetar med kvalitetsfilm, samt litteratur kring marknadsföring av film och kvalitetsbedömning.

Abstract [en]

This study aims to examine the concept of quality film and its use on the marketing channels public relations, marketing management and film festivals in Sweden. The study also defines marketing and describes how it can be practiced in the film industry. The conceptual analysis of quality film refers to Pierre Bourdieu's sociological texts and have a brief historical review of how the concept of quality film was coined in Sweden. Then follows a review of quality films in relation to European art films, and how the concept has influenced the Swedish film industry today. The thesis contains analyzes based on three exclusive interviews with quality film workers, and literature on film marketing and estimation of quality.

Place, publisher, year, edition, pages
2015. , 33 p.
Keyword [en]
film studies, cinema studies, quality film, marketing, quality, film distribution, film festival, stockholm film festival, swedish film institute
Keyword [sv]
filmvetenskap, kvalitetsfilm, marknadsföring, kvalitet, filmdistribution, filmfestival, stockholms filmfestival, harry schein, svenska filminstitutet
National Category
Studies on Film
Identifiers
URN: urn:nbn:se:lnu:diva-40286OAI: oai:DiVA.org:lnu-40286DiVA: diva2:789862
Subject / course
Film Studies
Educational program
Arts and Culture Programme, 180 credits
Supervisors
Examiners
Available from: 2015-02-23 Created: 2015-02-20 Last updated: 2015-02-23Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf