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Digital Toolbox:: Innovation for Nordic Tourism SMEs
Nordlandsforskning.
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (Etour)ORCID iD: 0000-0002-6610-9303
2015 (English)Report (Other academic)
Abstract [en]

This project consisted of 6 Nordic partners (collaborations between academic institutions and business clusters from the Nordic countries), and focused on identifying and developing ICT tools for innovation in Nordic tourism small businesses and destinations.Meeting the practical needs of tourism businesses in the Nordic countries when adopting and employing ICT in their operations has been the focus of the study. Taking into account the structure and challenges of the tourism industry in the Nordic region, the different case studies in this report represents different approaches to efficient use of ICT, offering a toolbox consisting of suggestions on how to take advantage of ICT for market communication, customer knowledge, service design and innovation.The seven tools in the digital toolbox developed, are a mobile app, a service design toolkit, a customer knowledge tool, a website analysis toolkit, a user generated content sentiment analysis tool, a methodology for open innovation and a digital marketing tool.

Place, publisher, year, edition, pages
Oslo: Nordic Innovation , 2015.
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-24371Local ID: ETOURISBN: 978-82-8277-062-0 (print)OAI: oai:DiVA.org:miun-24371DiVA: diva2:787669
Available from: 2015-02-11 Created: 2015-02-11 Last updated: 2016-05-23Bibliographically approved

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fulltext(3682 kB)181 downloads
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File name FULLTEXT01.pdfFile size 3682 kBChecksum SHA-512
64d1f543c57693c2e1cecd0f99b248b7eb80c34b4355a500f93dbfcc88d133d178dceb22c1f874b79c772d69d74ef59dfb336e4f7fdcd53cd42c339bbdd4ed46
Type fulltextMimetype application/pdf

Other links

http://www.nordicinnovation.org/Global/_Publications/Reports/2014/P11141%20Digital%20toolbox%20-%20Innovation%20for%20Nordic%20tourism%20SMEs_FINAL_v2.pdf

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Lexhagen, Maria
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf