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Användbarhetens roll i de mobila webbshopparna
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The role of usability in mobile commerce (English)
Abstract [en]

This paper reports a study on the usability of e-commerce accessed through smartphones. There is much research in the usability of mobile interfaces and many sets of design patterns have been created but a few studies are available for specific domains, and in this report we focus on mobile e-commerce. In this study a framework is developed for how to design mobile e-commerce interfaces with a high degree of usability. Furthermore, the study also contributes a method to how other specific domain can develop a framework with general standards to work from when creating a web interface. By examining two sets of design principles and 14 design patterns, we evaluate which ones are critical in the design of a mobile e-commerce interface for achieving a high degree of usability. We have done this by applying the survey in two e-commerce sites with different design approaches to examine how they relate to the selected design patterns and design principles. The survey is conducted in three phases through an online survey, a content analysis and an observational study to investigate the interface usability based on theoretical- and practical perspectives. The study shows that in order to create a good usability of e-commerce sites accessed through smartphones, the user want to recognize themselves in how the content is presented and communicated, as well as the interface should obtain certain key functions.

Place, publisher, year, edition, pages
2014. , 103 p.
Keyword [en]
usability, user experience, smartphone, web, e-commerce, m-commerce
Keyword [sv]
användbarhet, användarupplevelse, smarttelefon, webb, e-handel, m-handel
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-26370OAI: diva2:787320
Subject / course
Media Technology
Available from: 2015-02-10 Created: 2015-02-09 Last updated: 2015-02-10Bibliographically approved

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