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Determining factors in the selection of an advertising agency: A case study of three advertising buyers to small advertising agencies
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-27746OAI: oai:DiVA.org:hh-27746DiVA: diva2:787234
Subject / course
International Marketing
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Examiners
Available from: 2015-02-10 Created: 2015-02-09 Last updated: 2015-02-10Bibliographically approved

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fulltext(1858 kB)251 downloads
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File name FULLTEXT01.pdfFile size 1858 kBChecksum SHA-512
acf3cf725a160aad4f33f4fe15e5828aba8e76ceeb71ee38b8a04d98265ec8d977a2e884ccf7ce81e401730b10f2b70040db3af1ec5461901a0d9239306f5a3a
Type fulltextMimetype application/pdf

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Nilsson, FredricKarlsson, Jens
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf