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“Man vill ju inte slå på stora trumman”: -en kvalitativ intervjustudie om svenska klädföretags CSR-kommunikation
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract 

The purpose of this study is to identify how Swedish clothing companies strategically communicate CSR – the issue being that CSR communication is frequently scrutinized and criticized. This is examined using semi-structured interviews with six company representatives. The result is presented thematically, dealing with (1) conditions for CSR and CSR communication, (2) how to manage the issue with criticism and (3) which communication strategies companies use. Following conclusions are drawn: the companies can be divided into Mirvis and Googins phases integrated or engaged/innovative, with conditions characterizing these phases. They express consideration of the issue, which is handled with cautious and transparent CSR communication. They use low profile communication strategies and collaborate with organizations. Half of the companies communicate through reports and a few admit to using third-party or indirect third-party endorsements. Only one of the companies uses social media. 

Place, publisher, year, edition, pages
2015.
Keyword [en]
CSR, corporate social responsibility, communication, clothing companies, interview study
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-42545OAI: oai:DiVA.org:oru-42545DiVA: diva2:787151
Subject / course
Medie- och kommunikationsvetenskap
Available from: 2015-02-09 Created: 2015-02-09 Last updated: 2017-10-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf