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Musikens påverkan på kundens köpbeteende
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The musics influence on customer shopping behaviour (English)
Abstract [en]

Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the “background music”, affects customer behavior in a clothing retail store. Through manipulation of the background music’s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.

Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour.

Place, publisher, year, edition, pages
2015. , 54 p.
Keyword [sv]
Servicescape, närmande-undvikande beteende, nöjdhet, aktivering, dominans, hedonic-utilitarian beteende
National Category
Business Administration Economics and Business
Identifiers
URN: urn:nbn:se:kau:diva-35175OAI: oai:DiVA.org:kau-35175DiVA: diva2:787006
Subject / course
Business Administration
Educational program
Business Administration and Economics, 180 hp
Supervisors
Examiners
Available from: 2015-02-09 Created: 2015-02-08 Last updated: 2015-02-09Bibliographically approved

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fulltext(585 kB)211 downloads
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Lagerroos, SebastianKajin, Rasul
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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