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I ”Like” it. Jag ”Gillar” det: En studie av hur användares beteende och upplevelser påverkas av en "like-funktion", vid bildpublicering i sociala medier
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
I ”Like” it. Jag ”Gillar” det : A study of how user-behavior and experiences are influenced by a"like-function”, in publication of images in social media (English)
Abstract [en]

The purpose of this paper has been to study how users experiences and behaviors are influenced by a "like" function, when publication of images in social media with the photo app Instagram as the selected base. In this study respondents has been part of a study regarding their experiences and behavior related to "like" function in Instagram. The results of the question form have then been analyzed to find patterns in their behavior and to exemplify/reinforce different type of user-behavior found in related scientific articles.

The study has shown that the behavior of Instagram users is affected by the "like" function, when they believes that the function is a status marker that raises the interest for certain users by the number of likes. Through my results, I have been able to amplify and illustrate several theories of Goffman, Buckingham and Gripsrud which are presented in the report.

Place, publisher, year, edition, pages
2014. , 29 p.
Keyword [en]
Instagram, social interaction, social media, user behavior, self-image, like-function, identity.
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-26326OAI: diva2:786639
Subject / course
Media Technology
Available from: 2015-02-06 Created: 2015-02-06 Last updated: 2015-02-06Bibliographically approved

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