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Ideella organisationer på Twitter: En kvantitativ innehållsanalys av svenska jämställdhetsorganisationers användning av Twitter
Linköping University, Department for Studies of Social Change and Culture. Linköping University, Faculty of Arts and Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations’ followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes. Individual followers seem to prefermessages that fall under the categories Information and Action, although some of the Action messagesare more popular than others.

Place, publisher, year, edition, pages
2015. , 30 p.
Keyword [en]
Nonprofits, Social Media, Twitter, Engagement, Communication Functions
Keyword [sv]
Ideellt arbete, Sociala Medier, Twitter, Engagemang, Kommunikationsfunktioner
National Category
Media and Communications
URN: urn:nbn:se:liu:diva-113968OAI: diva2:785996
Subject / course
Media and Communication Studies 3
Available from: 2015-03-13 Created: 2015-02-04 Last updated: 2015-03-13Bibliographically approved

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Department for Studies of Social Change and CultureFaculty of Arts and Sciences
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