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Beteendebubblan: En studie om navigationsbeteende på internet med fokus på korta navigationstillfällen
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The behavior bubble : A study about web navigation behavior focusing on mindless web navigation (English)
Abstract [en]

The purpose of this paper is to explore web use and web navigation behavior. This paper presents findings from qualitative research based on interviews and diarie studies. The basis of this study is Eli Parisers work about “the filter bubble”. As personalization systems shape our experience of the web, based on who we are, our bubble of knowledge and information becomes smaller. But it’s not only how technology works to show us a narrow part of reality. Our own choices about websites, content and the activities on the web, lead us into another type of bubble. A behavior bubble. A bubble where all the content we consume is interesting. The conclusion of this paper is that narrow web navigation behavior can be observed among all subjects studied irrespective of age and devices used, whereas monotonous web navigation behavior only can be identified among individuals using a smartphone for web browsing.

Place, publisher, year, edition, pages
2014. , 45 p.
Keyword [en]
web navigation behavior, the filter bubble, web browsing
Keyword [sv]
navigationsbeteende, filterbubblan, navigation på internet
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-26211OAI: diva2:785038
Subject / course
Media Technology
Available from: 2015-02-02 Created: 2015-02-01 Last updated: 2015-02-02Bibliographically approved

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