Service Marketing Problems and Strategies: Evidence from Business Consultants in Emerging Markets
Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Sustainable developmentThe essay/thesis is partially on sustainable development according to the University's criteria
Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies, and the strategies to cope with these problems. Additionally, this paper intends to elucidate the extent to which the position on the emerging market spectrum was related to the problems (that stem from the unique characteristics of services) during the service marketing process, and the strategies to cope with these problems.
Place, publisher, year, edition, pages
2015. , 86 p.
Emerging Markets, Services Marketing, Business Consultants
IdentifiersURN: urn:nbn:se:hig:diva-18884Archive number: FE1: 24/2015OAI: oai:DiVA.org:hig-18884DiVA: diva2:784274
Subject / course
Business administration – master’s programme (one year)
Hyder, Akmal, Professor
Fregidou-Malama, Maria, Universitetslektor, Agr. dr.
Master Thesis Kevin Siemons & Henrik Steybe2015-02-252015-01-282016-01-04Bibliographically approved