Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Idrottens medialisering - ur elitidrottares perspektiv: En studie om hur elitidrottare ser på medias utveckling och dess effekter på idrotten i allmänhet, samt på deras idrottsliga prestationer.
Umeå University, Faculty of Arts, Department of culture and media studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The medialization of sport - from an elite athlete's perspective : A study of elite athletes views of the development of the media and its impact on the sport in general and their athletic performance. (English)
Abstract [en]

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes’ views of media coverage and the extent to which such coverage affects their athletic performance. The method used combines semi-structures interviews with a hermeneutic approach. The theoretical framework encompasses both gender and media theories combined with concepts of medialization and commercialization.

There are six resultant themes. They include discussions of current sport journalism, the pressures generated by media coverage, the importance of sponsors, trademarks, the advantages and disadvantages of social media, and gender in sport. The primary conclusion is that the media have great impact on athletes. The athletes particularly stress the numerous ways the behavior and the action patterns of the reporters and media affect them.  

Place, publisher, year, edition, pages
2015. , 30 p.
Keyword [en]
sport, media, medialization, commersialization, gender
Keyword [sv]
idrott, media, medialisering, kommersialisering, genus
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-98925OAI: oai:DiVA.org:umu-98925DiVA: diva2:784135
Educational program
Programme in Media and Communication Studies
Supervisors
Examiners
Available from: 2015-01-30 Created: 2015-01-28 Last updated: 2015-01-30Bibliographically approved

Open Access in DiVA

Idrottens medialisering - ur elitidrottares perspektiv(551 kB)562 downloads
File information
File name FULLTEXT01.pdfFile size 551 kBChecksum SHA-512
54a1227b9fa0266113148553ecf342320261bb6850e8ceaabfb4de1e2036def1ba24dddea7eecbf76629858dd055590be2b978db1228511b6978ecb77b12fe2e
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Grälls, Linn
By organisation
Department of culture and media studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 562 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1300 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf