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Upplevelsen påverkar budskapet: En receptionsanalys av hur anställda inom handikappomsorgen uppfattar utbildningsfilm
Umeå University, Faculty of Arts, Department of culture and media studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The experience affects the message : A reception analysis of how employees within the care of disabled perceive educational movies (English)
Abstract [en]

Film is a medium which is mainly used for entertainment. It is a medium that is constantly expanding, and beside from it being a relaxing activity it can also be used for educational purposes. This is an aspect of film that should be valued, since it has the possibility to engage, educate and move its viewers. This is a study which aim is to analyze how employees within the care of disabled in Umeå have perceived educational movies. The movies that the staff has watched are a part of a basic training program, which all employees are required to fulfill. It is a total of three movies that have been watched by the workers. To examine their opinions six qualitative interviews were held with members of the staff. This study has therefor analyzed the employees’ views of the movies, rather than the movies themselves. The interviews were later analyzed in relation to the study’s theories, which include reception analyses, encoding/decoding and learning within an organization.The study has shown that the educational movies had both positive and negative aspects. When it comes to the movies' content, the informants had mostly positive things to say. They liked the information, the way the movies were made and have in some aspects incorporated what they learnt from the movies in their everyday life. When it comes to the experience of watching the movies, the informants have a more negative view. This mostly comes from the fact that they were disturbed while watching the movies, but also tired since they watched the movies late in the afternoon. These factors made it hard for the employees to concentrate while watching the movies.The study have shown that both the movies' content and the experience of watching the movies play two key roles in how the employees have perceived them. It is important that both parts satisfy the staff, in order for the organization to get their message across.

Place, publisher, year, edition, pages
2015. , 39 p.
Keyword [en]
Reception analysis, qualitative interview, encoding/decoding, educational movies
Keyword [sv]
Receptionsanalys, kvalitativ intervju, encoding/decoding, utbildningsfilm
National Category
Media and Communications Law and Society
URN: urn:nbn:se:umu:diva-98805OAI: diva2:783793
External cooperation
Soja Film
Educational program
Programme in Media and Communication Studies
Available from: 2015-01-27 Created: 2015-01-27 Last updated: 2015-01-30Bibliographically approved

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