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De olympiska vinterspelen i spalterna: En kvantitativ innehållsanalys av Sportbladets bevakning av OS i Sotji 2014.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Olympic Winter Games in the papers: from a Swedish Media Perspective (English)
Abstract [en]

The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.

To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet.


Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.

Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting. They only wrote about women when the females achieved something. The majority of texts where written by men.


To sum up, I am merely stating the facts that, this study shows close points of similarity according to earlier studies about sport journalism.

The world of sport belongs to men. During big international sport events, however, it seems that nationalism is more important than gender. 

Place, publisher, year, edition, pages
2014. , 55 p.
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-39369OAI: diva2:782936
Available from: 2015-02-03 Created: 2015-01-23 Last updated: 2015-02-03Bibliographically approved

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