I share therefore I am: En undersökning i svenska studenters motiv för att dela nyheter på Facebook
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Researchers points out that social media has become a powerful venue to spread news, both for the news business and the users. Although the news diffusion has become a phenomenon to be reckoned with, we have found no research in Sweden about what motivate users of social media to share news.
This thesis work therefore investigates news sharing on the social network Facebook by examining user motives in the light of the media theory uses and gratifications. A web survey was conducted and distributed to students at a Swedish university. The result showed that expression was the strongest motive to share news on Facebook, and the item that was highly valued by the students was to give other valuable information. The result also showed that other motives for sharing news was socialization, information, status and entertainment.
Place, publisher, year, edition, pages
2015. , 47 p.
Motives Uses and gratifications News sharing
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-39367OAI: oai:DiVA.org:lnu-39367DiVA: diva2:782933
Subject / course
Journalism and Media Production Programme, 180 credits