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Mat- & vinresor: Vad påverkar turisters beslut?
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte:

Studien tar reda på hur researrangörer lockar svenska resenärer och vilken inverkan svenska reseföretag upplever sig ha i turisters val av mat- & vinresa.

Metod:

Studien utgick ifrån Fills (2011) modell för beslutsfattande med en empirisk bas från fyra semistrukturerade intervjuer och en mejlintervju med företag som arbetar inom mat- & vingenren.

Resultat:

Researrangörer anser att deras specifika erbjudanden lockar olika kundsegment i olika grad. Researrangörers inverkan varierade beroende på i vilket segment turisterna befann sig i.

Place, publisher, year, edition, pages
2015.
Keyword [sv]
autenticitet, marknadsföring, mat och vin, researrangörer, turistprodukt
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-39327OAI: oai:DiVA.org:lnu-39327DiVA: diva2:782658
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2015-01-30 Created: 2015-01-22 Last updated: 2015-01-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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