Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The links of participant's customer value and customer experience in cooperative university and traditional university: Comparison case study between XJTLU Unversity and Soochow University
Karlstad University, Faculty of Economic Sciences, Communication and IT. (CTF)
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Education is always seeing as the flash of enlightenment, reputing as the sign of bright future on career and life. Along with the globalization and economic development, higher education is facing fierce international competition, so the international cooperation programs come into fashion. China has the biggest population in the world. The education resources are relatively limited, so they are changing to respond the growing numbers of new applicants and the trend of globalization. My research bases on the background, to assess the links of customer value and customer experience between different university system performances.The research will cover the employee and customer relation via service delivery and receiving, educational quality and sustain the positive effect to the students’ future life. The conceptual framework comprises the field of business model, value proposition, customer experience, service quality, which are related to the research questions and the linkage of assessment. It is focused on customer value and customer experience by researching on two selected universities.The purpose of this thesis is to study whether the sino-foreign cooperative university model creates different customer value and customer experience through the comparison with traditional university model. The research data and information are collected by interviewing employees and students with research questions. Based on the acquired literatures, it comprehensively evaluates and compares the collected data and information. Then the thesis discusses the research questions by assessing the linkage of customer value and customer experience between new model university performance and traditional university performance.The paper concludes with how to deal with the found problems, challenges and give future suggestions for future research in this field.

Place, publisher, year, edition, pages
2015. , p. 68
Keywords [en]
Customer experience, Higher Education Reformation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kau:diva-34939OAI: oai:DiVA.org:kau-34939DiVA, id: diva2:782106
Subject / course
Business Administration
Educational program
Master Programme in Service Management: Master (120 ECTS credits)
Presentation
2012-10-12, Karlstad University Building 11, Karlstad, 02:08 (English)
Supervisors
Available from: 2019-02-05 Created: 2015-01-20 Last updated: 2019-02-05Bibliographically approved

Open Access in DiVA

fulltext(731 kB)17 downloads
File information
File name FULLTEXT01.pdfFile size 731 kBChecksum SHA-512
02807901a6566f3d0edd5cf185fb375774f7a309041cae0bed88c742108ad2848c1504433ca8019cf902220ca4dde0e2dc0f1037e5521b7fc9f2a9af48711ee5
Type fulltextMimetype application/pdf

By organisation
Faculty of Economic Sciences, Communication and IT
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 17 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 14 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf