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Misogyni i gamingkultur: En kvalitativ diskursanalytisk studie om reproduktionen av patriarkal dominans i gamingkultur
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Misogyny in gaming culture : A qualitative discourse analysis of the reproduction of patriarchal dominance in the gaming culture (English)
Abstract [en]

Misogyny in gaming culture – a qualitative discourse analysis of the reproduction of patriarchal dominance in the gaming culture is based on Teun A. van Dijk's belief that a dominant group continuously produces and reproduces its social dominance over a subordinate group by using the language. The members of this group do not simply do this by being. A person does not want to risk damaging its reputation which makes the dominant group forced to use various strategies to reproduce its dominance. Extreme behaviors such as misogyny could be one such strategy. With the help of Sylvia Walby’s theories of patriarchy as an oppressive and dominating group and Hillevi Lenz Taguchi’s statements about women and other minorities as inferior against patriarchy, my thesis want to examine how this patriarchal power arises. Previous research has shown that cultures which glorifies violence is in a way a seed for misogyny and that act in turn provides a control over women which keeps them in check. Other research has also shown that there exists an active opposition from private parties against misogyny and discrimination in gaming culture. It examines the dominant groups reproduction on the internet, the specific strategies used for the reproduction, how the material differs depending on the context in which it is written in, how the resistance looks to anti-feminism and misogyny and what kind of strategy exceedance of themes were used. The study has involved analyzing the comment field on a news article and a forum thread on the internet. In total, 272 comments were analyzed.

The results have shown that the use of subtle strategies are more common than the use of direct ones. Which shows that the members of the dominant group may be concerned about their social status. However, the extreme behaviors as well as direct reproductive strategies are more common in internet-based contexts which involve a more secluded environment, where the operator is more protected and less publicly undressed for others. Furthermore there was a liaison between van Dijk’s theory and the theory of patriarchy which indicated that when the writers showed reproduction of dominance it was also an indication of patriarchal oppression. Also, three themes were sifted during the analysis of the material. These were used by writers that would legitimize their arguments and were constructed regardless of any strategy used.

Place, publisher, year, edition, pages
2014. , 32 p.
Keyword [en]
patriarchy, feminism, discourse, reproduction of dominance, gaming, gaming culture, flashback, gamereactor, misogyny, internet, CDA.
Keyword [sv]
patriarkatet, feminism, diskurs, reproduktion av dominans, gaming, gamingkultur, spelkultur, flashback, gamereactor, misogyni, kvinnohat, näthat, internet, kritisk diskursteori
National Category
Social Sciences Media and Communications
URN: urn:nbn:se:umu:diva-98134OAI: diva2:782020
Educational program
Programme in Media and Communication Studies
Available from: 2015-01-26 Created: 2015-01-19 Last updated: 2015-01-26Bibliographically approved

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Vikström, Christian
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