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Nya medier, gamla regler: En studie om svenska journalisters förhållningssätt till medieetik på Twitter
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
New tools, old rules : A study of swedish journalists approach to media ethics when using Twitter (Swedish)
Abstract [en]

The aim of this study was to look into the approach of swedish journalists towards Twitter and how they apply the media ethics when using Twitter.

The method for this research was a survey answered by 371 Swedish journalists, from workplaces of various contents and geographical spread, of which 271 were users of Twitter. Our results are based on the survey and theories such as the social responsibility theory, the code of ethics for the Swedish press, radio and television, gatekeeping, normalizing twitter and the private sphere of Habermas.

Our results showed that swedish journalists aim to apply the media etics in most aspects such as objectivity and gatekeeping. Also the guidelines of using twitter as a journalist, according to the respondents, mainly comes from the workplace and not the code of ethics. It also showed that the majority of the journalists were pleased with the current guidelines, or the absence of guidelines.

Place, publisher, year, edition, pages
2014. , 53 p.
Keyword [sv]
Sociala medier, Twitter, Gatekeeping, Objektivitet, Förtroende, Källkritik, Yrkesetik, Medieetik, Spelregler för press, radio och TV
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-39178OAI: diva2:781500
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Available from: 2015-01-23 Created: 2015-01-16 Last updated: 2015-01-23Bibliographically approved

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Nya medier, gamla regler(955 kB)100 downloads
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Otterstam, MatildaHulander, Emma
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