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Volvo 100vc
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This project will be framed around three different topics: Autonomous vehicle design language, Scandinavian emotions, and Sports car practicality. A further exploration of those themes resulted into an interesting design challenge, imagine the future of sports cars when they start developing into autonomous vehicles. In addition, to a future leisure focused lifestyle that will put the family and personal development, as a main aspiration. All of these embodied into a commemoration product for one of the most significant Scandinavian brands: Volvo.

The outcome is a celebration vehicle for the first century of the car company, and also for the tenth year anniversary of their autonomous technology.A car that captures Volvo values of Innovation, safety, family focused design, and Scandinavian emotion in an unusual package.

Place, publisher, year, edition, pages
Keyword [en]
vehicle, car, design, sports car, autonomous vehicles, lifestyle, Volvo
National Category
Engineering and Technology
URN: urn:nbn:se:umu:diva-98038OAI: diva2:780371
External cooperation
Berge Consulting
Subject / course
Degree Project, Transportation Design
Educational program
Master's programme in Transportation Design
Available from: 2015-01-14 Created: 2015-01-14 Last updated: 2015-01-14Bibliographically approved

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Umeå Institute of Design
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