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Creativity & Leadership: The introduction of creative internal communication practices in organizations 
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This thesis investigates the impacts of introducing creative experiences in a rigid organization. Based on the methodology suggested by Strauss and Corbin (1998) I have conducted a qualitative study through 8 semi-structured interviews of heterogeneous profiles in an organization where I worked for two years as an apprentice. Specific creative experiences were introduced in order to improve the internal communication, facilitate an organizational change transition and sustain a better social climate. I aimed at understanding the impacts resulting from experiencing such activities both at an individual and organizational level. My findings reveal three positive categories (well-being, corporate affiliation and organizational change facilitation) and three negative categories (individual irritations and a lack of coherence with the corporate identity). I conclude my work with the possible reasons justifying unexpected negative results, stating that trustworthy leadership and the corporate culture are essential when introducing such collaborative activities. My thesis might contribute to the discussions of creative problem solving for the sake of communication and values-added resulting from creative interventions in organizations.

Place, publisher, year, edition, pages
2014. , 83 p.
Keyword [en]
Creativity, creative thinking process, artistic interventions, internal communication quality, organizational culture, trustworthy leadership, personal development and organizational identity consolidation.
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-38654OAI: diva2:772938
Subject / course
Business Administration - Other
Educational program
Leadership and Management in International Context, Master Programme, 60 credits
Available from: 2014-12-23 Created: 2014-12-17 Last updated: 2014-12-23Bibliographically approved

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Thesis Creativity & Leadership(1982 kB)379 downloads
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