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"Hamrén-haveriet": En kvantitativ studie om personifiering av svenska förbundskaptener i kvällstidningarna
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Total amount of words: 15 269.

In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. 

This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.

The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches. In the absolute majority of the articles, the national coaches are described without any personal attributes.

Place, publisher, year, edition, pages
2014. , 65 p.
Keyword [en]
mediatization, media logic, personalization, individualization, tabloids, sports journalism, national coaches, international championships, leadership
National Category
Media and Communications
URN: urn:nbn:se:miun:diva-23867OAI: diva2:772838
Educational program
Journalism Programme SJOUG 180 higher education credits
Available from: 2015-02-10 Created: 2014-12-17 Last updated: 2015-02-10Bibliographically approved

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