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The power of having friends: A study in how knowledge and levels of uncertainty relate to relationship commitment
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to increase the understanding of how knowledge and uncertainty can affect relationship commitment between companies in the international market. Therefore, knowledge accumulation, the various levels of uncertainties and the creation of business relationships will be examined. In order to achieve the purpose of the study the main research problem is formulated: How do Knowledge and uncertainty levels related to relationship commitment of internationalized firms?This thesis is based on the qualitative method since the aim of this study is to understand and analyse a phenomenon not quantitatively to measure it. This research is further based on the deductive approach since we have formulated our main research question on the basis of previous theory and apply it on real life cases. The empirical data is collected through a multiple case study with three companies active on the international market.The study's conclusion indicates that relationship commitment has an impact on knowledge and uncertainty in the international context. We demonstrate this by proving that companies can through relationships accumulate the necessary knowledge needed to reduce uncertainty in international business. Thus reducing the gap between knowledge possessed by the firm and knowledge needed to perform an international activity.

Place, publisher, year, edition, pages
2014. , 63 p.
Keyword [en]
internationalization process, relationship, knowledge, relationship commitment, business networks, uncertainty, decrease uncertainty, levels of uncertainty
Keyword [sv]
internationaliseringsprocess, förhållande, kunskap, relationer engagemang, företagsnätverk, osäkerhet, minska osäkerheten, grad av osäkerhet
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-38624OAI: diva2:772231
Subject / course
Business Administration - Marketing
Educational program
International Business Programme, 180 credits
2014-06-02, Ny332, Linnéuniversitetet Ekonomihögskolan, 391 82, Kalmar, 13:27 (Swedish)
Available from: 2014-12-17 Created: 2014-12-16 Last updated: 2014-12-17Bibliographically approved

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Christopher, BaudeOlsson, Karl-Fredrik
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