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Consumers´ purchase intensions of new brands in the global apparel industry : A study of a tentative brand
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. University Loyola Andalusia.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. Burgundy school of business.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 59 p.
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Business Administration
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URN: urn:nbn:se:umu:diva-97302OAI: oai:DiVA.org:umu-97302DiVA: diva2:771451
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Available from: 2015-01-09 Created: 2014-12-13 Last updated: 2015-01-09Bibliographically approved

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fulltext(1396 kB)117 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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Output format
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