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Destination Spa Darkov: A study reviewing options for a full spa experience
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.

Place, publisher, year, edition, pages
2014. , 87 p.
Keyword [en]
wellness tourism, spa, well-being, ‘destination spa’, nutrition, physical activity, mental balance, Darkov Spa
National Category
Other Natural Sciences
URN: urn:nbn:se:sh:diva-25423OAI: diva2:770100
Subject / course
Tourism Studies
2014-06-05, Stockholm, 09:00 (English)
Social and Behavioural Science, Law
Available from: 2014-12-11 Created: 2014-12-09 Last updated: 2014-12-11Bibliographically approved

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