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Developing a responsive mobile-first design guide for e-commerce with the users in focus
Linköping University, Department of Computer and Information Science. Linköping University, The Institute of Technology.
Linköping University, Department of Computer and Information Science. Linköping University, The Institute of Technology.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Mobile e-commerce is an increasing trend. Still, many sales sites are not adapted to mobile interfaces. Important factors in the design of successful e-commerce applications are trust, high quality graphics, and easy navigation. However, a typical design approach is to strip down functionality and this can have a negative impact on the user experience.

The goal of this thesis was to create a style guide that can be used to develop responsive e-commerce sites through a mobile first implementation strategy. A style guide was created by applying modern design theory and by investigating existing e-commerce solutions. Moreover, a prototype of an e- commerce solution was developed using the style guide. This prototype was evaluated by an expert group of usability professionals. The study indicates that the style guide is a useful and effective tool in the design and development of e-commerce systems. We conclude that a mobile first strategy needs to be combined with subsequent traditional desktop design. 

Place, publisher, year, edition, pages
2014. , 97 p.
Keyword [en]
usability, design guide, e-commerce, responsive design, html5, css3, sass, human centered design, m-commerce, trust, mobile first, desktop first, user value, user experience, Progressive enhancement, Graceful degradation
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-112458ISRN: LIU-IDA/ LITH-EX-A--14/046--SEOAI: diva2:766627
Subject / course
Computer and information science at the Institute of Technology
Available from: 2014-12-02 Created: 2014-11-27 Last updated: 2014-12-02Bibliographically approved

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