CSR in aid organizations: facing scandals and criticism
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Corporate social responsibility (CSR) is a term that is developing and becoming more relevantover the years. The increased demand among consumers is driving organizations to be moresocially responsible and involved in environmental and social issues. Moreover, since aidorganizations implement CSR in their everyday work, this study will include how aidorganizations use CSR to achieve their social mission. What is more relevant for this study ishow scandals and critique are faced in aid organizations and how CSR can be used in order toregain a respectful position. Therefore, the research question for this dissertation is “How canCSR be used when facing scandals and critique in aid organizations?”
In order to answer our question, a qualitative method will be conducted. Interviews with fourdifferent aid organizations will be used as the method of our data collection, in order todiscover different aspects of working with CSR.
The results of our research is that critique occurs, since the social attitude among individualsis changing. The difficulty of separating aid organizations from each other is a fact, whichindicates an inefficient knowledge and awareness among society. A scandal that occurs in oneaid organization, affects the other aid organizations trustworthiness within the same market.Moreover, the brand suffers and CSR is therefore used when rebranding and wining backsocieties trust.
Place, publisher, year, edition, pages
2014. , 48 p.
CSR, Aid organization, Criticism, Scandals, Trust, Brand, Rebranding, Image, Social mission
Business Administration Other Social Sciences not elsewhere specified
IdentifiersURN: urn:nbn:se:hkr:diva-13241OAI: oai:DiVA.org:hkr-13241DiVA: diva2:766580
Degree of Bachelor of Science in Business and Economics