Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Environmental CSR-initiatives influence on Brand Equity: a Case of Eco-Labeling
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. A quantitative study was conducted on Kristianstad University students in Sweden where a sample survey of consumers’ attitudes were collected then analyzed using Spearmans’ correlation coefficient along with independent-samples t-tests. A modified model of Keller´s (2009) customer-based brand equity model (CBBE) was employed along with five proposition regarding CSR´s impact on brand equity. The findings of this study showed that environmental CSR has positive effect on all of the components of brand equity such as; brand awareness, brand image, brand meaning, brand response and brand resonance. In conclusion the findings of this study show that the Swan eco-label on Ariel’s detergents has an impact on how the respondents view Ariel as a brand.

Place, publisher, year, edition, pages
2013. , 19 p.
Keyword [en]
Corporate Social Responsibility, Brand Equity, Environmental CSR, Brand Management, Consumer, Attitude, Eco-Labeling
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-13237OAI: oai:DiVA.org:hkr-13237DiVA: diva2:766410
Educational program
Degree of Bachelor of Science in Business and Economics
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-11-27 Created: 2014-11-27 Last updated: 2014-11-28Bibliographically approved

Open Access in DiVA

fulltext(446 kB)1474 downloads
File information
File name FULLTEXT02.pdfFile size 446 kBChecksum SHA-512
2daea4857dffc65778bf0c453a78d38c58a647ee47df974262e58317d4f00cd783033ee715f1055e55131a779d23c3087bf31d7287f47cac828cf7d71cf4d127
Type fulltextMimetype application/pdf

By organisation
School of Health and Society
Social SciencesBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1474 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 614 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf